To be the most agile, entrepreneurial and customer- centric tire and printing machine company in the world.

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To enrich our customer’s life be meaningful and to make their business successful by bringing to market exciting, affordable and premium quality tire and printing machine products, delivering value in the process.

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To actively demonstrate our role as a caring company, preserving and protecting the environment and supporting communities where we operate.

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To earn and build long lasting relationships with customers, consumers and business partners and exceeding their expectations.

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To create a sustainable business model that consistently deliveries a strong return on investment.

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